Unilever,Lux • 250 ml
Shampoo Dimension by Lux Olio di Avocado
Product Insights
Lux's Dimension Shampoo is a 250 ml hair cleanser marketed for all hair types and promoted as a reviving treatment thanks to avocado oil. The formula blends conventional surfactants (Sodium Laureth Sulfate, Cocamidopropyl Betaine), conditioning agents, avocado oil, and sodium benzoate, providing a full-lather wash that leaves hair feeling soft and more manageable. Nevertheless, the inclusion of synthetic fragrance, colorants (CI 42051, CI 47005), potential allergens such as coumarin and hexyl cinnamal, and a high-detergent surfactant may cause irritation for sensitive scalps.
Comparative Analysis
Positioned as an everyday universal shampoo enriched with avocado oil, Lux Dimension targets consumers seeking a revitalising feel while competing with mainstream adult shampoos, differentiating itself through its Lux branding and conditioning blend despite relying on traditional surfactants and fragrance additives.
Ingredients
Aqua, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Persea Gratissima Oil, Sodium Benzoate, Parfum, Citric Acid, Guar Hydroxypropyltrimonium Chloride, Disodium EDTA, PEG-45M, PPG-6, Sodium Hydroxide, Coumarin, Hexyl Cinnamal, CI 42051, CI 47005.
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Frequently Asked Questions
Everything you need to know about Shampoo Dimension by Lux Olio di Avocado.
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