
Product Insights
3D White Luxe by Oral-B is a 500 ml plastic-bottled mouthwash marketed for whitening and freshening the mouth. Its formulation combines glycerin for moisture, sodium hexametaphosphate for plaque removal, and sweeteners such as sodium saccharin and sucralose to improve palatability without adding sugar. However, it also contains sodium lauryl sulfate, cinnamal fragrance, and several E-number additives such as E338 and E452 that can irritate sensitive oral tissues or trigger fragrance allergies.
Comparative Analysis
Within the oral-care segment, this whitening mouthwash distinguishes itself by pairing a high glycerin base with whitening agents and a sweetened, low-pH rinse, targeting consumers who want a cosmetic brightening effect while accepting the presence of common surfactants and fragrance allergens.
Ingredients
Aqua, glycerin, sodium hexametaphosphate, poloxamer 407, sodium benzonate, sodium lauryl sulfate, aroma, phosphoric acid, sodium saccharin, sucralose, cinnamal, sodium hydroxide
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Frequently Asked Questions
Everything you need to know about 3D White Luxe.







