
Product Insights
The Love Beauty and Planet Complete Protection toothpaste is a 75 ml fluoride‑based oral care paste that combines sodium fluoride, xylitol and aloe vera extract to help prevent cavities and soothe the mouth. Its formulation also includes hydrated silica for mild abrasiveness, lauryl glucoside as a gentle surfactant, and bentonite clay for texture, while sweeteners like stevia and hydrogenated starch hydrolysate reduce the need for sugar. However, the product contains fragrance ingredients such as limonene and a generic aroma, as well as preservatives sodium benzoate and potassium sorbate, which may irritate sensitive mouths, and its tube packaging uses an unknown material that may not be fully recyclable.
Comparative Analysis
Positioned as a holistic, fluoride‑strengthened toothpaste, it targets consumers seeking complete protection by pairing cavity‑fighting fluoride with soothing aloe and sweetening xylitol, while its added fragrance and synthetic preservatives set it apart from minimalist natural alternatives.
Ingredients
Aqua, Hydrogenated Starch Hydrolysate, Hydrated Silica, Xylitol, Aloe Barbadensis Leaf Juice, Lauryl Glucoside, Xantham Gum, Aroma, Rosa Damascena flower oil, Bentonite, Sodium Fluoride, Sodium Benzoate, Stevia Rebaudiana Extract, Potassium Sorbate, Limonene
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Frequently Asked Questions
Everything you need to know about Love Beauty and Planet Dentifrice Protection Complète 75ml.







