Is Kera-Liso suitable for sensitive scalps or dry, brittle hair?

The formula combines moisturizing agents like cetearyl alcohol and hydrolyzed wheat protein, which can benefit dry or brittle hair, but the inclusion of fragrance, hexyl cinnamal and mineral oil may cause irritation for very sensitive scalps.

What is the role of hydrolyzed wheat protein in Kera-Liso?

Hydrolyzed wheat protein penetrates the hair shaft to reinforce the keratin structure, improving elasticity and strength while helping the hair retain moisture and resist breakage.

How often should Kera-Liso be applied and does it contain any controversial ingredients?

Apply Kera-Liso to damp hair after shampoo, massage gently, leave for one minute and rinse; it can be used after each wash or as needed for smoothing. The product contains mineral oil, paraffinum liquidum and behentrimonium chloride, which some consumers avoid, as well as fragrance components like hexyl cinnamal that are common allergens.

L'Oréal

Kera-liso

Beauty

Product Insights

Kera-Liso by L'Oréal is a hair-care styling product formulated to smooth, nourish and protect hair during heat styling, featuring micro-keratin, a thermic protector and conditioning agents such as cetearyl alcohol and hydrolyzed wheat protein. Its benefits include reduced frizz, improved fiber alignment from root to tip, and claimed protection against damage from tools reaching up to 230 C, while the presence of mineral oil, paraffinum liquidum and behentrimonium chloride provides slip but may be undesirable for very fine or oil-prone hair. The formula also contains fragrance (parfum, hexyl cinnamal) and a warning to avoid eye contact, indicating a potential irritation risk for sensitive scalps or eyes.

Comparative Analysis

Positioned in the premium salon-grade smoothing segment, Kera-Liso distinguishes itself with a micro-keratin complex and a high-heat protective system, targeting consumers who frequently use flat irons or blow-dryers and seek lasting straightening and frizz control.

Ingredients

CON CALOR El cabello alisado con secador o plancha sufre, se seca, y dia tras dia, su material esencial-la keratina- se deteriora. El cabello se vuelve fragil, siempre dificil de alisar y disciplinar. EL SECRETO PARA LOGRAR UN ALISADO EXCEPCIONAL Y DURADERO* Gracias a su formula enriquecida con MICRO-KERATINA (MK) inspirada en la keratina del cabello y su PROTECTOR TERMICC EMive Kera-Liso (MK) actua en 3 niveles. 1 NUTRE el cabello, relajando la fibra y reduciendo el frizz. 12 REALINEA fibra a fibra de la raiz a la punta para facilitar un alisado excepcional y durable*. 3 PROTEGE el cabello al alisarlo, incluso con secador o plancha, hasta 230 �C* de calor y de los danos irreversibles que pueden causar. RESULTADOS COMPROBADOS CABELLO DESENREDADO, ALISADO DURADERO, BRILLANTE Y SEDOSO. TU CABELLO NUTRIDO Y PROTEGIDO FIBRAA FIBRA, DE LA RAIZ A LA PUNTA. *Protege el cabello de las herramientas que alcanzan 230 �C. *Pruebas instrumentales despues del uso del Shampoo Acondicionador Crema para Peinar. CONSEJOS DE USO: Aplicar despues del shampoo sobre cabello mojado. Masajear suavemente. Dejar actuar un minuto y enjuagar abundantemente. Para un cabello alisado y duradero utilizar los otros productos de la gama ELVIVE KERA-LISO (MK. ADVERTENCIA: Evitese el contacto con los ojos. En caso de contacto con los ojos, enjuague inmediatamente. Mantengase fuera del alcance de los ninos. Si observa alguna reaccion desfavorable suspenda su usO. 1120264 B INGREDIENTES: AQUA / WATER, CETEARYL ALCOHOL, PARAFFINUM LIQUIDUM / MINERAL OIL BEHENTRIMONIUM CHLORIDE, HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN, ARGININE, XYLOSE BENZOIC ACID, ISOPROPYL ALCOHOL, CAPRYLYL GLYCOL, SERINE, GLUTAMIC ACID, HEXYL CINNAMAL, GLYCERIN, PARFUM/FRAGRANCE, CODE F.I.L. D55553/2. a T352S VAL:12/23 00:06 Elaborado para L'Oreal Argentina S.A. por legajo N.� 2362, M.S. Res. 155/98. INDUSTRIA ARGENTINA. Distribuido y exportado por L'Oreal Argentina S.A., Av.del Libertador 7208,piso8, CABA, legajo N. 655, M.S. Res. 155/98. Importado y distribuido por: Chile: L'Oreal Chile S.A. Av. Chena 11101-San Bermardo-Santiago. Reg. ISP N� 0110/97. Colombia: L'Oreal Colombia S.AS, Bogota. El Salvador: L'Oreal Guatemala Sucursal El Salvador, Colonia Escalon, Complejo World Trade Center, Edificio Torre Futura, Piso 12, Oficina 12-01, San Salvador. Guatemala: L'Oreal Guatemala S.A, 2. Calle 24-00 Zona 15, Vista Hermosa , Edificio Domani, Nivel 17, Oficina 1701, PT-74679. Reg. San. PH Torre Panama, Blvd. Costa del Este, Urb. Costa del Este, pisos 17 y 18, Ciudad de Panama. Peru: L'Oreal Peru S.A., Lima. RUC 20416414018 N.S.O. L'Oreal Uruguay S.A., Av. Italia 4273, Montevideo. MSP 358. Venezuela: L'Oreal Venezuela, Caracas. RIF JO00090424. Registro MPPS PC-D-.. VE CPE... Panama: L'Oreal Panama, Uruguay: 2469393 L'OREAI SERVICIO AL CONSUMIDOn 7 899026 483286 www.lorealparis-ar.com.ar

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