
Product Insights
Colgate Triple Action toothpaste, sold in a 100 ml tube in Russia, is a multi‑benefit oral‑care paste designed to clean, protect against cavities, and whiten teeth. It delivers fluoride through sodium monofluorophosphate for enamel remineralisation, uses calcium carbonate and hydrated silica as mild abrasives, and contains sodium bicarbonate to help neutralise acids. However, the formula also includes sodium lauryl sulfate, synthetic flavorings, sodium saccharin, and colorants CI 74160 and CI 74260, which can irritate sensitive gums or trigger allergies in individuals sensitive to benzyl alcohol, eugenol, or limonene.
Comparative Analysis
Positioned as an affordable, triple‑action toothpaste in the Russian mass‑market segment, it differentiates itself by combining fluoride protection, polishing abrasives, and a freshening flavor, targeting consumers seeking convenient all‑in‑one oral care.
Ingredients
CALCIUM CARBONATE, AQUA, SORDITOL, SODIUM LAURYL SULFATE, HYDRATED SILICA, SODIUM MONOFLUOROPHOSPHATE, AROMA, CELLULOSE GUM, MAGNESIUM ALUMINUM SILICATE, SODIUM CARBONATE, BENZYL ALCOHOL, SODIUM SACCHARIN, SODIUM BICARBONATE, EUGENOL, LIMONENE, CI 74160, CI 74260. Содержит монофосфат натрия. Массовая доля фторида 0,145% (в пересчете F¯).
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