Is Innova Sensitive safe for sensitive teeth and gums?

Yes, the toothpaste is formulated without fluoride and uses low-abrasivity hydrated silica and enamel-rebuilding hydroxyapatite, making it gentle on sensitive teeth, though the presence of fragrance and certain surfactants could cause mild irritation in extremely sensitive mouths.

What benefits does hydroxyapatite provide in this toothpaste?

Hydroxyapatite acts as a bio-active mineral that can fill microscopic gaps in enamel, reduce dentin sensitivity, and support natural remineralization, helping to strengthen teeth without the use of fluoride.

How should Innova Sensitive be used and are there any ingredients that might cause irritation?

Apply a pea-size amount to a wet toothbrush and brush twice daily for two minutes; the formula contains surfactants (cocamidopropyl betaine, sodium lauroyl sarcosinate) and a fragrance component that may irritate very sensitive mouths, and it also includes titanium dioxide as a whitening pigment.

Splat Global LLC • 75 ml

Innova Sensitive

Toothpaste

Product Insights

Innova Sensitive is a fluoride-free toothpaste marketed as a gentle, halal-certified oral-care solution. Its formula combines hydrated silica for mild abrasion, hydroxyapatite to help remineralize enamel, and natural sweeteners such as xylitol and stevia, while being carbon-neutral and packaged in a recyclable plastic tube. However, it also contains surfactants like cocamidopropyl betaine and sodium lauroyl sarcosinate, a fragrance component, PEG-8, and the colorant titanium dioxide, which may irritate very sensitive mouths or be avoided by consumers seeking completely additive-free products.

Comparative Analysis

Positioned as a halal, carbon-neutral, fluoride-free alternative, this hydroxyapatite-enriched toothpaste targets consumers looking for a gentle oral-care product with natural sweeteners, distinguishing itself from conventional fluoride toothpastes.

Ingredients

INGREDIENTS/ ZUTATEN / INGREDIENTES / SKŁADNIKI: Aqua, Hydrated Silica, Hydrogenated Starch Hydrolysate, Glycerin, PÉG-8, Hydroxyapatite, Aroma, Cellulose Gum, Cocamidopropyl Betaine, Sodium Lauroyl Sarcosinate, Xylitol, Stevia Rebaudiana Leaf Extract, Anethole, Citric Acid, Scutellaria Baicalensis Root Extract, Acacia Senegal Gum, Eucalyptol, o-Cymen-5-ol, Tocopheryl Acetate, CI 77891, Thymol, Melia Azadirachta Leaf Extract, Vitis Vinifera Seed Extract, Disodium EDTA, Bergenia Crassifolia Leaf Extract, Aspergillus/Tannic Acid Ferment Extract, Glucose, Inositol, Sodium Benzoate, Potassium Sorbate, Limonene. Fluoride free.

84%

35%

Unlock Deep Cosmetic Safety Check

Scan this and millions of other cosmetics with the free NutrScan app to discover ingredient safety, potential concerns, and detailed product analysis before every purchase.