IQOS
IQOS
Product Insights
IQOS is a battery-powered heated-tobacco system that vaporizes specially designed tobacco sticks (HEETS) to deliver nicotine without combustion. The device offers a smoke-free experience with less ash, reduced lingering odor, and a sleek design aimed at adult smokers seeking an alternative to conventional cigarettes. However, it still contains nicotine and tobacco, poses the usual health risks of nicotine dependence, and its use is subject to regulatory restrictions and indoor vaping bans in many jurisdictions.
Comparative Analysis
IQOS positions itself in the heated-tobacco niche as a premium, rechargeable device that heats real tobacco sticks, offering a smoke-free, low-odor experience that sets it apart from both conventional cigarettes and e-cigarettes.
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Frequently Asked Questions
Everything you need to know about IQOS.
