Is Bloom & Citrus suitable for sensitive, acne‑prone, or dry skin?

The gel’s high proportion of Sodium Laureth Sulfate and added fragrance can be harsh for very sensitive or acne‑prone skin, while the presence of niacinamide, glycerin and Vitamin E provides moisturizing and barrier‑supporting benefits that are helpful for dry skin; overall it is best for normal to combination skin and may require a patch test for sensitive types.

What role does niacinamide play in this shower gel and what benefits does it provide?

Niacinamide acts as a skin‑brightening and anti‑inflammatory agent; in a shower gel it helps even tone, reduce redness and improve the skin barrier, delivering a smoother, more radiant feel after each wash.

Does Bloom & Citrus contain any controversial or potentially harmful chemicals, and how should it be used safely?

The product includes Sodium Laureth Sulfate, fragrance, Benzophenone‑4, synthetic colourants (CI 47005, CI 45100, CI 42090) and Sodium Benzoate, which can irritate sensitive skin; it should be applied to damp skin, rinsed thoroughly, and avoided on broken or irritated areas.

I am • 250 ml

Bloom & Citrus

Hygiene

Product Insights

Bloom & Citrus is a 250 ml PET‑transparent shower gel formulated for daily body cleansing. The formula combines cleansing surfactants such as Sodium Laureth Sulfate and Cocamidopropyl Betaine with skin‑benefiting actives like Niacinamide, Glycerin and Vitamin E, offering a brightening and moisturizing effect. However, it also contains potential irritants, including fragrance, Benzophenone‑4, synthetic colourants and a high level of SLES, so users with sensitive or allergy‑prone skin should patch‑test before regular use.

Comparative Analysis

Positioned as a premium citrus‑scented shower gel, its inclusion of niacinamide differentiates it from typical cleansing bars, appealing to consumers seeking brightening and conditioning benefits in their daily wash.

Ingredients

Aqua, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Coco-Glucoside, Glyceryl Oleate, Niacinamide, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Glycol Distearate, Sodium Sulfate, Benzophenone-4, Trisodium Ethylenediamine Disuccinate, Glycerin, Hydrogenated Palm Glycerides Citrate, Tocopherol, Parfum, Sodium Benzoate, CI 47005, CI 45100, CI 42090

84%

35%

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