
Product Insights
Elmex sensitive teeth toothpaste, a 75 ml green-point certified tube from Colgate-Palmolive, combines a fluoride compound (Olaflur) and hydrated silica to provide cavity protection and gentle abrasion for sensitivity relief. The formula also includes sorbitol and sodium saccharin as sweeteners, PEG-40 and a fragrance, as well as titanium dioxide (CI 77891) for whitening, which may be irritants for some users and its vegan status is uncertain. Classified as a highly processed (NOVA 4) oral care product, it offers effective desensitizing action but contains several synthetic additives that some consumers may prefer to avoid.
Comparative Analysis
Targeted at consumers with sensitive teeth, Elmex stands out in the oral care market by pairing fluoride (Olaflur) with a desensitizing blend and a green-point certified eco-friendly packaging, positioning it as a premium, sensitivity-focused toothpaste.
Ingredients
Aqua, Sorbitol, Hydrated Silica, Hydroxyethylcellulose, Olaflur, PEG-40, Hydrogenated Castor Oil, Aroma, Sodium Saccharin, CI 77891.
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