
Product Insights
Pantene ProV is a 700 ml fortifying shampoo formulated with a neutral pH and marketed as free of aluminium salts, designed to strengthen hair and be gentle on the scalp. The formula relies on surfactants such as sodium lauryl sulfate and sodium laureth sulfate for high-foaming cleansing, includes conditioning agents like dimethicone and panthenol, and contains fragrance allergens hexyl cinnamal and hydroxycitronellal, which may irritate sensitive skin. While the product is vegan-compatible according to ingredient status, it also incorporates several synthetic additives (e.g., preservatives sodium benzoate and EDTA) and a silicone, which some consumers may prefer to avoid.
Comparative Analysis
Pantene ProV occupies the fortifying shampoo niche, emphasizing a neutral pH and aluminium-free claim to differentiate itself from standard moisturizing shampoos and positioning it as a strengthening option for normal to thick hair.
Ingredients
AQUA, SODIUM LAURYL SULFATE, SODIUM LAURETH SULFATE, DIMETHICONE, COCAMIDOPROPYL BETAINE, GLYCOL DISTEARATE, SODIUM CITRATE, COCAMIDE MEA, PARFUM, SODIUM XYLENESULFONATE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, CITRIC ACID, SODIUM BENZOATE, SODIUM CHLORIDE, TETRASODIUM EDTA, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, HEXYL CINNAMAL, PANTHENOL, PANTHENYL ETHYL ETHER, HYDROXYCITRONELLAL, METHYLCHLOROISOTHIAZOLINONE, METHYLISOTHIAZOLINONE.
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Frequently Asked Questions
Everything you need to know about Pantene ProV.







