What surfaces or fabrics can Omo Ultra White be safely used on?

The detergent is formulated for all washable cotton, polyester and blended fabrics and can also be used for pre-treating whites, but it should not be applied to delicate silk, wool or non-washable items.

Are there any safety or irritation concerns when handling Omo Ultra White?

Because it contains oxygen bleach, non-ionic surfactants and fragrance, direct skin contact may cause irritation; users should wear gloves if they have sensitive skin and keep the product away from eyes.

Is the packaging of Omo Ultra White recyclable or environmentally friendly?

The packaging details are not disclosed in the product data, so recyclability cannot be confirmed, and the Eco-Score is listed as unknown, indicating limited transparency on its environmental impact.

LILLEBORG AS

Omo Ultra Hvitt 700g

Product

Product Insights

Omo Ultra White 700 g is a Norwegian-market laundry detergent marketed as a high-efficiency formula for brightening whites. It combines zeolite builders, oxygen-based bleach, non-ionic surfactants, enzymes and a mild fragrance to deliver strong stain removal while avoiding phosphates, and its 'No gluten' label ensures it won't cause cross-contamination for sensitive users. However, the presence of fragrance, bleach and surfactants may irritate skin or eyes, the packaging's recyclability is unspecified, and the product lacks a certified Eco-Score, making its overall environmental profile unclear.

Comparative Analysis

Omo Ultra White targets the mainstream laundry-detergent segment in Norway, differentiating itself with a zeolite-based builder system and oxygen bleach for superior whitening compared with conventional phosphate-based detergents.