Is WHITE UP suitable for people with sensitive teeth or gums?

The toothpaste contains fluoride and mild abrasives that are generally safe, but the presence of sulfates, sodium lauryl, and menthol may cause irritation for highly sensitive mouths, so users with extreme sensitivity should test a small amount first.

What is the purpose of activated charcoal in WHITE UP toothpaste and does it effectively whiten teeth?

Activated charcoal acts as an adsorbent that helps bind surface stains, providing a temporary whitening effect; it can improve the appearance of teeth but does not change intrinsic tooth colour.

How often should WHITE UP be used and are there any ingredients that may cause irritation?

It is recommended to brush twice daily with a pea-sized amount; the formulation includes sodium lauryl sulfate and other sulfates, which can be irritating for some users, so rinsing thoroughly and limiting use if discomfort occurs is advised.

Nouvelle Parfumerie Gandour • 100 g

WHITE UP

Toothpaste

Product Insights

WHITE UP is a 100 g toothpaste from Nouvelle Parfumerie Gandour sold at Carrefour in the Ivory Coast, packaged in a plastic tube. Its formulation includes fluoride for enamel protection, hydrated silica and charcoal powder for cleaning and whitening, and menthol for a fresh sensation. However, it also contains sulfates, sodium lauryl, and fragrance, which may irritate sensitive gums or cause mouth sensitivity for some users.

Comparative Analysis

WHITE UP positions itself as a whitening and fluoride-enriched toothpaste in the Ivory Coast market, standing out by combining activated charcoal and menthol for a brightening, fresh breath effect while being presented in conventional plastic packaging.

Ingredients

Sorbitol, Aqua, Hydrated Silica, Sulfate, PEG-12, Cellulose Gum, Sodium Saccharin, Sodium Fluoride, Sodium Benzoate, Charcoal Powder, Mica, Menthol, Eucalyptus Globulus Leaf Oil, Aroma. Sodium Lauryl

84%

35%

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Frequently Asked Questions

Everything you need to know about WHITE UP.

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Nouvelle Parfumerie Gandour • 100 g

WHITE UP

Toothpaste

Product Insights

Comparative Analysis

Ingredients

Sorbitol, Aqua, Hydrated Silica, Sulfate, PEG-12, Cellulose Gum, Sodium Saccharin, Sodium Fluoride, Sodium Benzoate, Charcoal Powder, Mica, Menthol, Eucalyptus Globulus Leaf Oil, Aroma. Sodium Lauryl

84%

35%

Unlock Deep Cosmetic Safety Check

Scan this and millions of other cosmetics with the free NutrScan app to discover ingredient safety, potential concerns, and detailed product analysis before every purchase.