Listerine
Fresh Burst
Product Insights
Fresh Burst is a mouthwash formulated by Listerine that combines water, alcohol, sorbitol, and a blend of essential‑oil‑derived actives such as eucalyptol, menthol, thymol, and methyl salicylate to deliver a strong freshening sensation. The high alcohol content and inclusion of preservatives like benzoic acid and sodium benzoate provide effective antimicrobial action but may cause temporary sting or irritation for users with sensitive oral tissues. Colorants CI 47005 and CI 42053 are added for visual appeal, and the product is packaged in a non‑recyclable plastic bottle, which limits its environmental friendliness.
Comparative Analysis
In the crowded oral‑care market, Fresh Burst distinguishes itself with a high‑strength alcohol base and a potent mix of menthol, thymol, eucalyptol and methyl salicylate, targeting consumers who prioritize an immediate, intense breath‑freshening experience over mild, alcohol‑free alternatives.
Ingredients
Aqua, Alcohol, Sorbitol, Poloxamer 407, Benzoic Acid, Sodium Saccharin, Eucalyptol, Methyl Salicylate, Thymol, Aroma, Menthol, Sodium Benzoate, CI 47005, CI 42053
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Frequently Asked Questions
Everything you need to know about Fresh Burst.
