
Product Insights
Athena Fortifying Shampoo is a 200 ml liquid cleanser formulated for hair strengthening, packaged in a plastic bottle and marketed as paraben-free. The formula combines cleansing surfactants such as sodium laureth sulfate and cocamidopropyl betaine with conditioning agents like glycerin and panthenol that help retain moisture and add shine. However, it also contains potentially irritating ingredients, including cocamide DEA, fragrance, DMDM hydantoin and two isothiazolinone preservatives (methylchloroisothiazolinone and methylisothiazolinone), which may not suit very sensitive scalps.
Comparative Analysis
Positioned as a strengthening hair shampoo, Athena's formula offers panthenol and glycerin for moisture while relying on sodium laureth sulfate and several formaldehyde-releasing preservatives, setting it apart from many gentle, paraben-free alternatives.
Ingredients
AQUA, SODIUM LAURETH SULFATE, SODIUM CHLORIDE, COCAMIDE DEA, GLYCERIN, PARFUM, COCAMIDOPROPYL BETAINE, LAURAMIDE MEA, STEARAMIDE MEA, PANTHENOL, CITRIC ACID, DMDM HYDANTOIN, METHYLCHLOROISOTHIAZOLINONE, METHYLISOTHIAZOLINONE, CI 42080, CI 45100
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Frequently Asked Questions
Everything you need to know about Shampooing fortifiant.







