
Product Insights
Neutral shampoo is a 250 ml plastic-packaged hair cleanser from the Neutral brand (Unilever) that carries Allergy Certified, Asthma Allergy Nordic and Nordic Ecolabel certifications, targeting users with sensitivities. Its formulation combines water, sodium laureth sulfate, cocamidopropyl betaine and conditioning agents such as behenoyl PG-Trimonium chloride, while also containing preservatives sodium benzoate, sorbic acid and a small amount of hexylene glycol, delivering effective cleansing and conditioning but potentially irritating very sensitive scalps due to the presence of SLES and other surfactants. The product positions itself as a hypoallergenic, Nordic-certified neutral shampoo, yet its conventional surfactants and plastic packaging limit its eco-friendliness and appeal to consumers seeking sulfate-free or fully biodegradable options.
Comparative Analysis
Positioned as a hypoallergenic, Nordic-certified neutral shampoo for sensitive scalps, this Unilever product differentiates itself with Allergy Certified and Asthma Allergy Nordic labels while using conventional surfactants and plastic packaging, placing it in the mainstream market rather than the niche sulfate-free or eco-conscious segment.
Ingredients
Aqua, Sodium Laureth Sulfate, Sodium Chloride, Cocamidopropyl Betaine, Behenoyl PG-Trimonium Chloride, Disodium Cocoyl Glutamate, Hexylene Glycol, Citric Acid, Sodium Benzoate, Sorbic Acid.
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Frequently Asked Questions
Everything you need to know about Neutral shampoo.







