Why is THE ICONIC QUARTER POUNDER classified as ultra‑processed (NOVA 4) and what specific additives does it contain?

It is labelled NOVA 4 because the formulation relies heavily on industrial ingredients, refined starches and numerous additives; the label list includes stabiliser E451, emulsifiers E472e and E471, preservatives E282 and E202, antioxidant E300, acidity regulator E330, thickeners E331 and E339, and emulsifying salt E452, among others.

How does the salt content in this product affect a hypertensive diet?

At 1.35 g of salt per 100 g (about 2.6 g per 190 g serving), the burger contributes a significant portion of the recommended maximum 5 g of daily sodium intake, which can raise blood pressure and should be limited for people with hypertension.

Is the mustard in this product a concern for people with mustard allergy?

Yes; mustard seeds and mustard flavouring are listed among the ingredients, so anyone allergic to mustard should avoid this cheeseburger.

RUSTLERS • 190 g

THE ICONIC QUARTER POUNDER

Composite Foods

Product Insights

The ICONIC QUARTER POUNDER is a microwave‑ready cheeseburger from the Composite foods/Sandwiches group, weighing 190 g per package. It carries a Nutri‑Score of D and falls in NOVA group 4, reflecting its ultra‑processed nature with twelve listed additives such as E451, E472e, E471, E282, E300, E202, E330, E331, E339, and E452. While it provides 12.9 g of protein per 100 g and modest sugar levels, it is relatively high in saturated fat (5.3 g) and salt (1.35 g per 100 g), and contains common allergens including beef, milk, egg, gluten, soy, mustard and sesame.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

high

Sugars

low

Salt

moderate

Nutritional Values

Values per 100 g

Energy Kcal261 kcal

Comparative Analysis

Compared with average cheeseburgers, this quarter‑pounder contains about 30 % less fat, 20 % less saturated fat and roughly half the salt, but also offers about 30 % less protein per 100 g.

Ingredients

Beef Burger (43%) [Beef, Beef Fat, Soya Protein, Salt, Wheat Flour*, Dextrose, Sugar, Stabiliser: E451; Egg White Powder, Yeast Extract, Hydrolysed Soya Protein, Barley Malt Extract, Flavourings]. Sesame Seeded Bun [Wheat Flour*, Water, Rapeseed Oil, Yeast, Sesame Seeds, Sugar, Salt, Wheat Gluten, Emulsifiers: E472e, E471; Preservative: E282; Antioxidant: E300], Rustlers Sauce [Tomato Puree, Spirit Vinegar, Onion, Sugar, Cornflour, Rapeseed Oil, Mustard Seeds, Salt, Gherkin, Spices, Preservative: E202; Mustard Flour, Flavouring, Colour: E160c; Dill Oil Processed Cheese Slice [Cheese (Milk), Water, Butter (Milk), Skimmed Milk Powder, Whey Powder (Milk), Emulsifying Salts: E452, E331, E339; Flavouring (Milk), Milk Protein, Calcium Phosphate, Salt, Colours: E160a, E160c; Acidity Regulator: E330) *Wheat flour with calcium, iron, niacin & thiamin

84%

35%

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Frequently Asked Questions

Everything you need to know about THE ICONIC QUARTER POUNDER.

Ingredients