
Product Insights
Naturals is a vegan, whitening toothpaste marketed in France, packaged in recyclable paper and sold at Auchan in a 75 ml tube. Its formula combines fluoride, hydrated silica and activated charcoal for stain removal and cavity protection, while sweetening with steviol and thickening agents such as xanthan gum and carrageenan. The presence of sodium lauryl sulfate and fragrance may irritate sensitive mouths, and the product carries five E-number additives (E407, E415, E420, E422, E960) typical of highly processed personal-care items.
Comparative Analysis
Positioned as a vegan, charcoal-infused whitening toothpaste with fluoride, it appeals to eco-conscious consumers seeking bright smiles while delivering standard cavity protection.
Ingredients
Aqua, Hydrated Silica, Sorbitol, Glycérine, Sodium Lauryn Sulfate, Charcoal Powder, Aroma, Xanthan Gum, Carrageenan Sodium, Floride, Steviol, Glucosides, Limonène. fluorure de Sodium à 0,315% p/p
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Frequently Asked Questions
Everything you need to know about Naturals.







