
Product Insights
Kleenex Balsam Tissues, sold in packs of 64 by Kruidvat in the Netherlands, are marketed as ultra-soft facial tissues enriched with a soothing balm. Their composition includes petroleum-derived ingredients such as liquid paraffin, stearyl alcohol, paraffin wax, microcrystalline wax and dimethicone, together with tocopherol (vitamin E) and calendula extract, which provide a smooth feel but also raise concerns about potential skin irritation and limited biodegradability. Classified as a NOVA 4 ultra-processed product, the tissues carry a 'no gluten' label that is irrelevant to their use, and while the cardboard box is recyclable, the paraffin coating on the paper reduces its environmental friendliness.
Comparative Analysis
In a market crowded with standard facial tissues, Kleenex Balsam Tissues stand out by adding a paraffin-based balm layer with vitamin E, positioning them as a premium, extra-soft option for consumers who prioritize comfort over pure biodegradability.
Ingredients
Paraffin liquidum, stearyl alcohol, paraffin, cera microcristallina, isopropyl palmitate, dimethicone, tocopherol, caprylic/ capric triglyceride, calendula
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Frequently Asked Questions
Everything you need to know about Kleenex Balsam tissues.








