
Product Insights
Oral-B 123 Fresh Mint Toothpaste is an ADA-approved oral-care product formulated with fluoride, hydrated silica abrasive and sodium lauryl sulfate for effective plaque removal and cavity protection. The formulation also contains fragrance components, synthetic colorants (titanium dioxide, CI 74160) and potential irritants such as SLS, limonene and sorbitol, which may affect sensitive mouths. Packaged in a recyclable cardboard box with a plastic tube, the toothpaste combines strong cleaning power with a fresh mint taste while raising concerns around allergenicity and sustainability.
Comparative Analysis
Positioned as an ADA-approved fresh-mint toothpaste, Oral-B 123 offers strong plaque-removing power and cavity protection thanks to its high fluoride content and SLS-based cleaning system, but it stands out in the mainstream market by including synthetic colorants and fragrance allergens, limiting its appeal to consumers seeking entirely natural or allergen-free oral-care options.
Ingredients
Aqua, Hydrated Silica, Sorbitol, Sodium Lauryl Sulfate, Cellulose Gum, Aroma, Sodium Saccharin, Sodium Fluoride, Carbomer, Ci 77891, Trisodium Phosphate, Limonene, Polysorbate 80, Ci 74160
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Frequently Asked Questions
Everything you need to know about Oral-B 123 Fresh Mint Toothpaste.







