
Product Insights
This Simple Moisturising Facial Wash is a 150 ml liquid cleanser packaged in a recyclable PET bottle with a polypropylene cap, designed for daily use by Unilever’s Simple brand. The formula blends gentle non‑ionic surfactants like Decyl Glucoside and Cocamidopropyl Betaine with a moderate amount of Sodium Laureth Sulfate, and includes hydrating agents such as glycerin, panthenol and soothing bisabolol, leaving the skin feeling moisturised after rinsing. However, it also contains potential irritants, including Sodium Laureth Sulfate, PEG‑55 Propylene Glycol Oleate, EDTA, and preservatives like phenoxyethanol, benzoic acid and iodopropynyl butylcarbamate, so it may not be ideal for very sensitive or eczema‑prone skin.
Comparative Analysis
Positioned as an affordable, dermatologist‑tested daily cleanser, Simple Moisturising Facial Wash targets consumers seeking a gentle yet effective wash that leaves skin hydrated, differentiating itself from harsher anti‑acne gels and premium hydrating cleansers.
Ingredients
Aqua, Sodium Laureth Sulfate, Decyl Glucoside, Cocamidopropyl Betaine, Glycerin, PEG-55 Propylene Glycol Oleate, Propylene Glycol, Sodi Chloride, PEG 7 Glyceryl Cocoate, Benzoic Acid, Bisabolol, Cocamide MEA, Disodium EDTA, Glycol Distearate, Hydroxypropyl Cyclodextrin, Iodopropynyl Butylcarbamate, Laureth-10, Sodium Benzoate, Tocopheryl Acetate, Panthenol, Pantolactone, Phenoxyethanol, Polyquaternium-39
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Frequently Asked Questions
Everything you need to know about simple moisturising facial wash.







