Unilever, Simple • 150ml
simple
Product Insights
Simple's 150 ml facial cleanser comes in an HDPE tube with a polypropylene lid and is marketed as a gentle, fragrance-free skin-care product. The formula relies on water, panthenol, glycerin and tocopheryl acetate to moisturize and support the skin barrier, while mild surfactants like cocamidopropyl betaine provide cleansing action. It also contains preservatives such as phenoxyethanol and lodopropynyl butylcarbamate, which some users with very sensitive skin may find irritating.
Comparative Analysis
Within the UK facial cleanser market, Simple's 150 ml HDPE tube rinse-off cleanser stands out for its minimalist, fragrance-free composition that relies on panthenol, glycerin and vitamin E acetate, while still using synthetic surfactants and preservatives that may be a concern for highly sensitive consumers.
Ingredients
AQUA, COCAMIDOPROPYL BETAIN, PROPYLYNE GLYCOL, HYDROPROPYL METHYLCELLULOSE, PANTHENOL, SODIUM CHLORIDE, PHENOXYETHANOL, SODIUM, TOCOPHERY ACETATE, GLYCERIN, LODOPROPYNYL BUTYCARBAMATE, CITRIC ACID
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Frequently Asked Questions
Everything you need to know about simple.
