
Product Insights
e45 is a moisturizing cream from the E45 brand, packaged in a HDPE bottle with a screw lid and labeled with the green dot. Its formulation relies on high levels of occlusive agents such as petrolatum, paraffinum liquidum, lanolin, and emollients like isopropyl palmitate and glyceryl stearate to lock in moisture and soothe very dry skin. However, the presence of petroleum-derived ingredients, lanolin, several parabens, phenoxyethanol and BHT may trigger irritation or allergies in sensitive or acne-prone individuals.
Comparative Analysis
Positioned as an affordable, heavy-duty emollient, E45 targets consumers with extremely dry skin, differentiating itself from lighter, botanical moisturizers by delivering a high concentration of petrolatum and lanolin for long-lasting barrier protection.
Ingredients
aqua, petrolatum, isopropyl palmitate, paraffinum liquidum, glyceryl stearate, ceteareth-20, lanolin, phenoxyethanol, ethylparaben, methylparaben, hydroxyethylcellulose, carbomer, ethylhexylglycerin, sodium hydroxide, bht 12 health hygiene home for help and advice contact us at: reckitt benckiser, dansom lane, hull, hu8 7ds, uk rb nl brands b.v. schiphol boulevard 207, 1118 bh schiphol, nl o 2019. reckitt benckiser pharmaceuticals (pty) ltd. 8 jet park road, elandsfontein, 1601 uk - 0333 2005345 rol - 01 630 5420 ८.
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Frequently Asked Questions
Everything you need to know about e45.







