Why is Maltesers Maxi Pack classified as ultra‑processed (NOVA 4) and what specific additives does it contain?

The snack is made from refined sugars, malted milk powder, chocolate coating and several food‑grade chemicals, which places it in the ultra‑processed NOVA 4 category. Its additive list includes emulsifiers such as soy lecithin and E492 (sorbitan tristearate), as well as mineral salts E341 (calcium carbonate), E500 (sodium carbonate) and E501 (potassium carbonate).

How does the sugar and salt content in Maltesers Maxi Pack affect a diabetic or hypertensive diet?

With 53 g of sugars per 100 g, the product can cause rapid blood‑glucose spikes, making it unsuitable for people managing diabetes. The 0.39 g of salt per 100 g exceeds the average for sweet snacks and may contribute to increased blood pressure, so it should be limited for those on a hypertensive diet.

Based on its ingredients, is Maltesers Maxi Pack suitable for vegan, keto, halal, or gluten‑free diets?

No. The snack contains milk powder, butter of cacao, and whey permeate, which disqualify it from a vegan diet. Its high carbohydrate and sugar levels make it unsuitable for keto, while the presence of milk, soy and wheat‑derived ingredients means it is not gluten‑free or halal without a specific certification.

Mars, Mars Incorporated • 300g

Maltesers Maxi Pack

Sugary Snacks

Product Insights

Maltesers Maxi Pack is a chocolate-coated malted milk ball snack produced by Mars, falling under the Sugary snacks category. It carries a Nutri-Score of E and is classified as ultra‑processed (NOVA 4), containing 25 g of fat, 15 g of saturated fat, 53 g of sugars and 0.39 g of salt per 100 g, which makes it high in both fat and sugar while providing 504 kcal of energy. The product lists milk, soy and gluten among its allergens and therefore is unsuitable for vegan, gluten‑free or low‑carb diets.

Nutrient Levels

Traffic light indicators

Fat

high

Saturated Fat

high

Sugars

high

Salt

moderate

Nutritional Values

Values per 100 g

Energy Kcal504 kcal

Fat25 g

Saturated Fat15 g

Carbohydrates62 g

Sugars53 g

Comparative Analysis

Compared with typical sweet snack averages, this Maltesers pack has markedly higher fat and saturated fat, similar sugar content, and slightly higher salt and energy per 100 g.

Ingredients

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