Is Oral‑B Sensitivity and Gum toothpaste safe for people with sensitive or irritated gums?

The toothpaste contains stannous fluoride and zinc citrate, which are intended to soothe sensitivity and support gum health, but the inclusion of sodium lauryl sulfate and artificial sweeteners may cause irritation for especially sensitive individuals.

What role does stannous fluoride play in this toothpaste's formula?

Stannous fluoride provides a dual action: it remineralises weakened enamel to reduce tooth sensitivity and offers antibacterial properties that help lower plaque and gingivitis.

Does this toothpaste contain any controversial ingredients such as titanium dioxide or artificial sweeteners?

Yes, it includes titanium dioxide (CI 77891) as a whitening pigment and uses artificial sweeteners sodium saccharin and sucralose for taste; both are approved for oral use but are avoided by consumers seeking cleaner formulations.

Oral-B DENTAL SCIENCE • 1 x 90g

Oral-B SENSITIVITY AND GUM

Hygiene

Product Insights

Oral‑B Sensitivity and Gum toothpaste is a German‑made oral‑care gel formulated with hydrated silica, sorbitol and a blend of fluoride salts (stannous fluoride and sodium fluoride) to help reduce sensitivity and strengthen enamel. The product also contains zinc citrate for gum health, xanthan gum and carrageenan as texture agents, and a peppermint‑style flavor, but it relies on several surfactants and sweeteners such as sodium lauryl sulfate, cocamidopropyl betaine, sodium saccharin and sucralose, which can be irritating to very sensitive mouths. Additionally, the formula includes titanium dioxide (CI 77891) as a whitening pigment and a range of pH‑adjusting agents, making the toothpaste a highly processed (NOVA 4) preparation that some consumers may wish to avoid for its synthetic ingredient load.

Comparative Analysis

Positioned as a premium German‑manufactured sensitivity and gum‑care toothpaste, it differentiates itself by pairing stannous fluoride with zinc citrate, while leveraging a conventional surfactant‑rich base common to mainstream oral‑care brands.

Ingredients

WATER (WATER PURIFIED), SORBITOL, HYDRATED SILICA (SILICON DIOXIDE), SODIUM LAURYL SULFATE, SODIUM GLUCONATE, CARRAGEENAN (CHONDRUS CRISPUS), FLAVOR, XANTHAN GUM, COCAMIDOPROPYL BETAINE, ZINC CITRATE, STANNOUS FLUORIDE, SODIUM HYDROXIDE, STANNOUS CHLORIDE, SODIUM SACCHARIN (SACCHARIN SODIUM), SODIUM FLUORIDE, SUCRALOSE, CI 77891 (TITANIUM DIOXIDE). Batch number / Manufacturing & Expiry Date (MMYY): See package. Ⓒ2021 P&G For more oral care information visit us at www.oralb.com.au TOOTHPASTE MADE IN GERMANY. nn U nn uuuttt ** nni nnnni BOX nnnnn arl.org.au (tett P&G 1000000 1

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