
Product Insights
R.O.C.S. Chocolate & Mint is a 60 ml tube of flavored toothpaste marketed for daily oral hygiene, featuring a chocolate-mint taste and packaged in a recyclable plastic tube within a cardboard box. Its formulation combines cleansing abrasives (silica), humectants (glycerin and sorbitol), sweeteners (xylitol, sodium saccharin), a remineralizing agent (calcium glycerophosphate) and a foaming surfactant (sodium lauryl sulfate), while bromelain and flavoring provide a fresh sensation. Although it carries the green-point eco-label, the product also contains synthetic additives such as parabens (methylparaben, propylparaben), benzyl alcohol, limonene and titanium dioxide, which may irritate sensitive teeth or gums.
Comparative Analysis
Positioned as a novelty chocolate-mint flavored toothpaste, R.O.C.S. targets consumers seeking a sensory twist on oral care while leveraging an eco-friendly packaging claim that sets it apart from standard mint pastes.
Ingredients
Aqua, Silica, Glycerin (Sorbitol), Xylitol, Sodium Lauryl Sulfate, Xanthan gum, Flavor, Calcium Glycerophosphate, Bromelain, Sodium Saccharin, Methylparaben, Titanium Dioxyde, Propylparaben, Chloride Magnesium, Benzyl Alcohol, Limonene.
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Frequently Asked Questions
Everything you need to know about R.O.C.S. Chocolate & Mint.







