Why is Milky Way classified as ultra‑processed (NOVA 4) and what specific additives does it contain?

Milky Way combines refined sugars, glucose syrup, multiple dairy powders, cocoa butter, and palm oil with emulsifiers such as soy lecithin and other unnamed emulsifying agents, all of which are hallmarks of ultra‑processed foods, placing it in the NOVA 4 group.

How does the high sugar and moderate salt content of Milky Way affect people with diabetes or hypertension?

The 66 g of sugar per 100 g can cause rapid blood‑glucose spikes, making the bar unsuitable for diabetic management, while the 0.53 g of salt contributes to daily sodium intake and may exacerbate hypertension, so consumption should be limited for these conditions.

Is Milky Way suitable for vegan, keto, gluten‑free, or halal diets?

Milky Way is not vegan or keto because it contains milk powders, egg protein, and a large amount of added sugar; it is gluten‑free as no wheat is listed, but dairy and egg make it unsuitable for those avoiding animal products, and halal suitability cannot be confirmed without specific certification.

MARS NORGE AS

Milky Way

Sugary Snacks

Product Insights

Milky Way is a chocolate‑caramel bar marketed as a sweet snack, belonging to the sugary‑snacks and biscuits‑and‑cakes families. It carries a Nutri‑Score of E and falls into the ultra‑processed NOVA 4 category, reflecting its high added‑sugar load (66 g per 100 g), moderate fat (15 g) with 7.2 g saturated fat, and 0.53 g salt. While it provides quick energy, the excessive sugars and processed additives make it a less nutritious choice compared with typical snack standards.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

high

Sugars

high

Salt

moderate

Nutritional Values

Values per 100 g/ml

Energy Kcal443 kcal

Fat15 g

Saturated Fat7.2 g

Carbohydrates73 g

Sugars66 g

Comparative Analysis

Compared with the average snack bar, Milky Way contains more than double the sugar (66 g vs 28.98 g) and about 5 % more calories (443 kcal vs 418.19 kcal), while its fat, saturated fat and salt levels are close to or slightly below the category averages.

Ingredients

socker/sukker, glukossirap/glukosesirup, skummjölkspulver/skummetmælkspulver/ melkepulver av skummet melk, kakaosmör/kakaosmør, kakaomassa/masse, solrosolja/solsikkeolie, mjölk-/mælke-/ melkefett, laktos, vassle-/valle-/myse-pulver (av mjölk/mælk/ melk), kornmaltextrakt/ bygmaltekstrakt, salt, emulgeringsmedel / emulgator (soja-/ soyalecitin), äggvite-/æggehvide-/ eggehvitepulver, palmfett, mjölk-/mælke-/ melkeprotein, naturlig vaniljekstrakt.

84%

35%

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