Nivea • 75 ml
Fresh aktiv
Product Insights
The Nivea Fresh Active deodorant 75 ml is a men’s antiperspirant formulated with an aluminum‑chlorohydrate (ACH) active and a 48‑hour InfiniFresh fragrance system. The aluminum complex effectively reduces sweat while the fragrance provides long‑lasting freshness, but the presence of aluminum may cause irritation for sensitive skin and some consumers prefer aluminum‑free options. Packaged in a dual‑unit brochure style, the product is intended for daily use on clean, dry underarms and complies with European hygiene standards.
Comparative Analysis
Positioned as a high‑duration antiperspirant in the men’s deodorant market, Nivea Fresh Active differentiates itself with a 48‑hour fragrance lock‑in and a traditional aluminum‑based sweat blocker, targeting consumers who prioritize long‑lasting protection over aluminum‑free trends.
Ingredients
NIVEA MEN FRESH ACTIVE 0% Aluminium % (ACH) 48H CO INFINIFRESH DEODORANT 75ml
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Frequently Asked Questions
Everything you need to know about Fresh aktiv.
