
Product Insights
Pur Bleuet is a vegan, fragrance‑free eye‑contour cream from Yves Rocher that boasts 95 % natural‑origin ingredients, including aloe leaf juice and bio cornflower extract, and comes in a fully recyclable plastic tube made in Brittany. The formula offers soothing hydration and antioxidant benefits for the delicate eye area, but it also contains synthetic humectants such as butylene glycol and propylene glycol, as well as benzyl alcohol, which may irritate very sensitive skin. Classified in NOVA group 4, the product is highly processed despite its natural ingredient claim.
Comparative Analysis
Pur Bleuet positions itself as a vegan, fragrance‑free eye‑contour cream with 95 % natural‑origin ingredients, including bio cornflower extract, and recyclable plastic packaging, targeting consumers who seek gentle, sustainably packaged eye care.
Ingredients
AQUA/WATER/EAU, ALOE BARBADENSIS LEAF JUICE, BUTYLENE GLYCOL, GLYCERIN, PROPYLENE GLYCOL, BETAINE, HYDROXYACETOPHENONE, XANTHAN GUM, BENZYL ALCOHOL, ACACIA SENEGAL GUM, CENTAUREA CYANUS FLOWER EXTRACT
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Frequently Asked Questions
Everything you need to know about Pur Bleuet.







