Is Wake me up mascara safe for people with sensitive or allergic eyes?

The mascara contains fragrance, phenoxyethanol, BHT and beeswax, ingredients that can trigger irritation or allergic reactions in sensitive users; those with known sensitivities to fragrances or animal-derived waxes should perform a patch test or choose a fragrance-free, vegan alternative.

What role does panthenol play in the Wake me up mascara formula?

Panthenol, a form of vitamin B5, acts as a humectant and conditioning agent that helps to retain moisture in the lashes, improving flexibility and reducing breakage while enhancing the overall feel of the mascara.

How should Wake me up mascara be applied and can it be layered with other eye makeup products?

Apply one or two thin coats from the base to the tip of the lashes, allowing each coat to dry before adding another; the mascara can be layered with other eye products such as eyeliner or eyeshadow, but excessive layering may cause clumping, so it is best to remove it at the end of the day with a gentle makeup remover.

Rimmel • 11mL

Wake me up

Makeup

Product Insights

Wake me up is an 11 mL mascara presented in a plastic blister tube that combines a water base with polymer film-formers (PVP) and a blend of waxes to create dramatic, long-lasting volume on the lashes. The formula includes conditioning agents such as panthenol, arginine and glycerin, which help to keep lashes flexible and moisturized. It also contains fragrance, phenoxyethanol, BHT and beeswax, making the product non-vegan and potentially irritating for highly sensitive eyes.

Comparative Analysis

Marketed as a high-intensity, long-wear mascara, Wake me up targets consumers seeking bold volume while competing in the mass-market segment alongside both drugstore and prestige mascara brands that emphasize similar wax blends and conditioning additives.

Ingredients

Aqua/water/eau, paraffin, cera alba/beeswax/cire d'abeille, stearic acid, propylene glycol, PVP, cetyl alcohol, arginine, polysorbate 20, copernicia cerifera cera/copernicia cerifera (carnauba) wax/cire de carnauba, panthenol, talc, synthetic wax, candelilla cera/euphorbia cerifera (candelilla) wax/cire de candelilla, phenoxyethanol, parfum.fragrance, caprylyl glycol, glycerin, hectorite, simethicone, microcristallina cera/microcrystalline wax/cire mycrocrystalline, tocopheryl acetate, mica, butylene glycol, coffea robusta seed extract, acrylates/carbamate copolymer, centaurea cyanus flower extract, chamomilla recutita (matricaria) extract, cucumis sativus (cucumber) fruit extract, HDI/trimethylol hexyllactone crosspolymer, collagen, polyethylene, hydrolyzed keratin, sodium sulfate, leuconostoc/radish root ferment filtrate, potassium sorbate, silica, trisodium edta, sodium benzoate, sodium metabisulfite, BHT. May contain/Peut contenir/+/- : iron oxides (CI 77491, CI 77492, CI 77499), titanium dioxide (CI 77891), ferric ferrocyanide (CI 77510), carmine (CI 75470), chromium hydroxide green (CI 77289), chromium oxide green (CI 77288), ultramarines (CI 77007).

84%

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