
Product Insights
Fructis Pure Volume Fortifying Shampoo is a 250 ml liquid designed to add body and strength to fine or limp hair. Its formula combines surfactants (ammonium lauryl sulfate, cocamidopropyl betaine) with niacinamide, salicylic acid, and botanical extracts such as green tea and lemon peel for scalp cleansing, pore regulation and a conditioning effect. However, the product contains fragrance allergens (linalool, hexyl cinnamal), sodium benzoate, and the strong surfactant ammonium lauryl sulfate, which may irritate sensitive scalps or trigger allergic reactions.
Comparative Analysis
Positioned as a volumizing, fortifying shampoo for fine hair, it differentiates itself from typical cleansing shampoos by adding niacinamide and salicylic acid for scalp health while still relying on conventional surfactants and fragrance, targeting consumers seeking extra lift and scalp care in a mainstream price segment.
Ingredients
1099423 D - INGREDIENTS : AQUA/WATER, AMMONIUM LAURYL SULFATE, COCAMIDOPROPYL BETAINE, SODIUM CHLORIDE, NIACINAMIDE, SACCHARUM OFFICINARUM EXTRACT / SUGAR CANE EXTRACT, SODIUM BENZOATE, HYDROXYPROPYL GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, SODIUM HYDROXIDE, SALICYLIC ACID, CAMELLIA SINENSIS LEAF EXTRACT, BENZOIC ACID, LINALOOL, PYRUS MALUS EXTRACT/APPLE FRUIT EXTRACT, PYRIDOXINE HCl, CITRIC ACID, CITRUS MEDICA LIMONUM PEEL EXTRACT/LEMON PEEL EXTRACT, HEXYLENE GLYCOL, HEXYL CINNAMAL, PARFUM/FRAGRANCE. (FIL C161930/2).
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Frequently Asked Questions
Everything you need to know about Fructis Shampooing fortifiant Pure Volume.







