
Product Insights
Maybelline New York The Falsies Lash Lift Black Mascara is a black eye makeup product formulated with a blend of film-forming polymers, various waxes (including carnauba, beeswax and synthetic waxes), and a range of mineral colorants to deliver lift and lasting color on the lashes. The formula includes potential irritants such as phenoxyethanol, sodium laureth sulfate, BHT, and animal-derived ingredients like beeswax and carmine, which may not be suitable for highly sensitive eyes or vegan users. It is labeled gluten-free, marketed for a dramatic lift effect, and positioned within the mass-market segment, offering a long-wear finish while containing several synthetic additives that some consumers may wish to avoid.
Comparative Analysis
Maybelline New York The Falsies Lash Lift Black Mascara occupies the mass-market lift-enhancing mascara niche, distinguished by its polymer-based film former and extensive mineral pigment mix, yet its inclusion of animal-derived colorants and common eye-irritant additives differentiates it from vegan-friendly or hypoallergenic alternatives.
Ingredients
POTASSIUM CETYL PHOSPHATE PARAFFIN ETHYLENE/VA COPOLYMER COPERNICIA CERIFERA CERA / CARNAUBA WAX / CIRE DE CARNAUBA STYRENE/ACRYLATES/AMMONIUM METHACRYLATE COPOLYMER CERA ALBA / BEESWAX / CIRE DABEILLE SYNTHETIC BEESWAXBIS-DIGLYCERYL POLYACYLADIPATE-2 POLYBUTENE CETYL ALCOHOL STEARETH-20 GLYCERYL DIBEHENATE STEARETH-2 PHENOXYETHANOL HYDROXYETHYLCELLULOSE ACACIA SENEGAL GUM TRIBEHENIN CAPRYLYL GLYCOL GLYCERYL BEHENATE SODIUM DEHYDROACETATE HYDROGENATED JOJOBA OIL HYDROGENATED PALM OIL DISODIUM EDTA BUTYLENE GLYCOL RAYON SODIUM LAURETH SULFATE PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE TETRASODIUM EDTA SILICAPOTASSIUM SORBATE BHT [+/-MAY CONTAIN CI 77491, CI 77492, CI 77499 / IRON OXIDES CI 77007 / ULTRAMARINES CI77891/TITANIUM DIOXIDE MICA CI75470/CARMINE CI77288/ CHROMIUM OXIDE GREENS CI77742/MANGANESE VIOLET CI 77510 / FERRIC FERROCY ANIDE]
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Frequently Asked Questions
Everything you need to know about Maybelline New York The Falsies Lash Lift Black Mascara.







