L'Oréal, L'Oreal Consumer products, Maybelline • per stuk
Maybelline New York Instant age rewind eraser light
Product Insights
The Maybelline New York Instant Age Rewind Eraser Light is a lightweight, high‑coverage concealer formulated with silicone smoothers, glycerin, panthenol, and antioxidant extracts such as goji berry, vitamin E and vitamin C. Its composition also includes several preservatives (phenoxyethanol, chlorphenesin, methyl‑ and ethylparaben, potassium sorbate) and PEG‑based polymers, and it contains hydrolyzed wheat protein, which may trigger sensitivities in individuals with wheat or gluten concerns despite the “no‑gluten” label. Designed for quick smoothing of dark circles and fine lines, the product is intended for normal to combination skin and should be applied with a brush or fingertip, avoiding the eye area if irritation occurs.
Comparative Analysis
Positioned as a quick‑acting, light‑coverage concealer within the mass‑market segment, it differentiates itself by advertising an “age‑rewind” effect and featuring goji berry extract, while competing directly with other drug‑store brands such as L’Oréal True Match and NYX HD concealers.
Ingredients
CYCLOPENTASILOXANE, AQUA / WATER, ETHYLHEXYL METHOXYCINNAMATE, DIMETHICONE CROSSPOLYMER, GLYCERIN, ISOTRIDECYL ISONONANOATE, PEG-9 POLYDIMETHYLSILOXYETHYL DIMETHICONE, DISTEARDIMONIUM HECTORITE, PHENOXYETHANOL, PEG-10 DIMETHICONE, HYDROLYZED WHEAT PROTEIN/PVP CROSSPOLYMER, DISODIUM STEAROYL GLUTAMATE, CHLORPHENESIN, METHYLPARABEN, LYCIUM BARBARUM FRUIT EXTRACT, ACRYLATES COPOLYMER, POTASSIUM SORBATE, ETHYLPARABEN, TOCOPHEROL, ASCORBYL PALMITATE, PANTHENOL, PEG-9, ALUMINUM HYDROXIDE, CITRIC ACID, SODIUM PCA, UREA, TREHALOSE
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Frequently Asked Questions
Everything you need to know about Maybelline New York Instant age rewind eraser light.
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