Is Excellence Creme Ultra 7.11 Ash Blond suitable for sensitive scalps or chemically damaged hair?

The cream contains ammonium hydroxide, hydrogen peroxide, and resorcinol, which are potent alkalizing and oxidative agents; while conditioning ingredients help mitigate dryness, the formulation can still irritate sensitive or heavily processed hair and a patch test is recommended.

What is the purpose of ascorbic acid in this hair‑color cream?

Ascorbic acid acts as an antioxidant that stabilizes the color mixture, reduces oxidative stress on the hair cuticle during processing, and helps preserve the vibrancy of the ash‑blond shade.

How should the product be applied and are there any controversial chemicals to be aware of?

Apply the cream to pre‑bleached hair, leave according to the instructions (typically 20‑30 minutes), then rinse thoroughly; users should note the presence of ammonia‑based alkalizers, resorcinol, fragrance, and nano‑silica, which are common in salon dyes but may raise concerns for those avoiding harsh chemicals.

L'OREAL NORGE AS

Excellence Creme Ultra 7.11 Ash Blond

Beauty

Product Insights

Excellence Creme Ultra 7.11 Ash Blond is a professional hair‑color cream formulated with conditioning agents such as cetearyl alcohol, polyquaternium‑22 and dimethicone to help maintain smoothness and shine during the coloring process. The formula relies on strong alkalizing and oxidative ingredients, including ammonium hydroxide, hydrogen peroxide, resorcinol, and toluene‑derived dyes, which can cause scalp irritation, especially for sensitive or damaged hair. It also contains fragrance, several synthetic colorants (CI 77891, CI 60730) and nano‑silica, which some users may wish to avoid, while antioxidant ascorbic acid and vitamin‑rich components aim to protect hair fibers.

Comparative Analysis

This product sits in the high‑end salon segment, targeting consumers who want an ash‑blond result and offering a blend of conditioning polymers and strong developers that differentiates it from standard over‑the‑counter dyes.

Ingredients

1224308FARVECREME / FÄRGCREME / VÄRIVOIDEAQUA / WATER, CETEARYL ALCOHOL, PROPYLENE GLYCOL, DECETH-3, LAURETH-12, AMMONIUM HYDROXIDE, OLETH-30, HEXADIMETHRINE CHLORIDE, LAURIC ACID, GLYCOL DISTEARATE, POLYQUATERNIUM-22, ETHANOLAMINE, SILICA DIMETHYL SILYLATE [NANO] / SILICA DIMETHYL SILYLATE, CI 77891 / TITANIUM DIOXIDE,2,4-DIAMINOPHENOXYETHANOL HCL, m-AMINOPHENOL, ASCORBIC ACID, SODIUMMETABISULFITE, THIOGLYCERIN, TOLUENE-2,5-DIAMINE, DIMETHICONE, PROLINE, CARBOMER, THREONINE, RESORCINOL, EDTA, PARFUM / FRAGRANCE (F.I.L. C227585/1).1152439FREMKALDER/FRAMKALLARE/KEHITE:AQUA /WATER, HYDROGEN PEROXIDE, CETEARYL ALCOHOL, SODIUM SALICYLATE, TRIDECETH-2 CARBOXAMIDE MEA, PHOSPHORIC ACID, CETEARETH-25, TETRASODIUM ETIDRONATE, TETRASODIUMPYROPHOSPHATE, GLYCERIN.(F.I.L. C202318/2).1241644 B-POST COLOR SHAMPOOAQUA / WATER, SODIUM LAURETH SULFATE, COCAMIDOPROPYL BETAINE, DIMETHICONE, SODIUMCHLORIDE, PARFUM / FRAGRANCE, HEXYLENE GLYCOL, CITRIC ACID, SODIUM BENZOATE, SODIUM HYDROXIDE, AMODIMETHICONE, CARBOMER, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, TRIDECETH-10, GLYCERIN, SALICYLIC ACID, GLYCOL DISTEARATE, MICA, LINALOOL, HEXYL CINNAMAL, PEG-100 STEARATE, STEARETH-6, PHENOXYETHANOL, ISOEUGENOL, COCO-BETAINE, TRIDECETH-3, CI 77891/ TITANIUM DIOXIDE, BENZYL ALCOHOL, ACETIC ACID, FUMARIC ACID, CI 60730 / EXT. VIOLET 2(F.I.L. C248857/11241648-HÅRMASKE/INPACKNING/HIUSNAAMIOAQUA /WATER, CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, AMODIMETHICONE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, CI 60730 / ACID VIOLET 43, BENZOIC ACID, TRIDECETH-6, POTASSIUM HYDROXIDE, LINALOOL, HEXYL CINNAMAL, CETRIMONIUM CHLORIDE, ISOEUGENOL, BENZYL ALCOHOL, PARFUM / FRAGRANCE.F.I.L. C247697/1).

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