
Product Insights
Biovie's concentrated laundry detergent comes in a 2-liter plastic jug and is formulated with anionic and non-ionic surfactants, soap, fragrance, water, ethanol, potassium citrate, sodium chloride, and a bio-derived aloe vera extract. The product highlights a high proportion of natural-origin ingredients - 99% of the formula is natural and 0.4% is sourced from organic agriculture - offering a more environmentally friendly appeal. However, the presence of synthetic surfactants, ethanol, and fragrance may cause skin irritation and the plastic packaging is not biodegradable.
Comparative Analysis
Positioned in the French household-chemicals market, this Biovie concentrated laundry detergent targets consumers seeking powerful cleaning in a compact package, differentiating itself with a bio-derived aloe vera component and a high share of natural-origin ingredients while maintaining conventional surfactant performance.
Ingredients
<5% agents de surface anioniques, agents de surface non ioniques, savon, parfum. Egalement : eau, éthanol, citrate de potassium, chlorure de sodium, aloe vera bio**, dénaturant "0,4% du total des ingrédients sont issUs de l'Agriculture Biologique. *99.% du total des ingrédients sont d'origine naturelle.
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Frequently Asked Questions
Everything you need to know about Lessive concentrée.







