
Product Insights
Deo Pure is a 75 ml roll‑on antiperspirant from L’Oréal’s Biotherm line, marketed as hypoallergenic and alcohol‑free. Its formula combines aluminum chlorohydrate for sweat control with dimethicone, cetearyl alcohol, and a nano‑sized C12‑13 alkyl lactate silica for a smooth, non‑sticky finish, while also containing fragrance, PPG‑15 stearyl ether and ceteareth‑33, which can be sensitising for some users. The product targets the luxury personal‑hygiene segment, but the presence of aluminum and synthetic polymers means it may not suit consumers seeking completely natural or allergen‑free options.
Comparative Analysis
Deo Pure occupies the premium roll‑on antiperspirant niche by offering an alcohol‑free, hypoallergenic claim and a blend of aluminum chlorohydrate and dimethicone that provides long‑lasting dryness with a silky finish, setting it apart from standard deodorants.
Ingredients
aqua, aluminium chlorohydrate, PPG-15 stearyl ether, cetearyl alcohol, ceteareth-33, dimethicone, C12-13 alkyl lactate silica [nano], iodopropynyl butylcarbamate, parfum.
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Frequently Asked Questions
Everything you need to know about Deo pure.







