
Product Insights
Whitening toothpaste powder from Dontalex and Pure Inside Cosmetics is a 75 g plastic bottle containing 100 % sodium bicarbonate, a vegan and palm‑oil‑free ingredient. Its minimalist, unprocessed formulation (NOVA 1) offers a natural, fluoride‑free option for stain removal, but the absence of fluoride may reduce protection against cavities compared with conventional toothpastes. The plastic packaging is not biodegradable, and frequent use could cause mild abrasion or sensitivity for some users.
Comparative Analysis
Market positioning: this single‑ingredient, fluoride‑free whitening powder targets consumers seeking a natural, vegan oral‑care alternative, standing out from standard fluoride toothpastes yet offering limited cavity protection.
Ingredients
sodium bicarbonate.
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Frequently Asked Questions
Everything you need to know about Poudre dentaire blanchissante.







