
Product Insights
Maybelline New York The Colossal 36H Longwear Waterproof Mascara provides dramatic volume and a smudge‑proof finish that lasts up to 36 hours. Its water‑based base is reinforced with a blend of film‑forming waxes, including paraffin, cera alba, carnauba and beeswax, and conditioning agents such as glycerin, panthenol and hydrogenated jojoba oil to keep lashes flexible while sealing pigment. The formula also contains synthetic preservatives (phenoxyethanol, potassium sorbate, BHT) and fragrance components (phenethyl alcohol) along with iron‑oxide colorants, which may irritate sensitive eyes, and it is not listed as vegan or cruelty‑free.
Comparative Analysis
Targeted at consumers who want high‑impact, 36‑hour waterproof volume, this mascara competes in the drug‑store segment against similar long‑wear mascaras from brands like L’Oréal and CoverGirl.
Ingredients
AQUA / WATER, PARAFFIN, POTASSIUM CETYL PHOSPHATE, CERA ALBA / BEESWAX, COPERNICIA CERIFERA CERA / CARNAUBA WAX, ACACIA SENEGAL GUM, GLYCERIN, CETYL ALCOHOL, HYDROXYETHYLCELLULOSE, PHENOXYETHANOL, PEG/PPG-17/18 DIMETHICONE, STEARETH-20, PHENETHYL ALCOHOL, SODIUM POLYMETHACRYLATE, HYDROGENATED JOJOBA OIL, HYDROGENATED PALM OIL, SIMETHICONE, DISODIUM EDTA, POLYQUATERNIUM-10, PROPYLENE GLYCOL, PANTHENOL, SOLUBLE COLLAGEN, BHT, TRISODIUM EDTA, POTASSIUM SORBATE, [+/- MAY CONTAIN: CI 77491, CI 77492, CI 77499 / IRON OXIDES].
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Frequently Asked Questions
Everything you need to know about Maybelline New York The Colossal 36H Longwear Waterproof Mascara.







