Is As I Am Curling Jelly suitable for sensitive scalps or dry hair?

The jelly includes moisturizing ingredients such as glycerin, betaine and aloe leaf extract that can benefit dry or frizzy hair, but the presence of fragrance and preservatives may irritate very sensitive scalps, so a patch test before full use is advisable.

What does Aloe Barbadensis Leaf Extract do in this curl‑defining jelly?

Aloe Barbadensis Leaf Extract provides soothing and hydrating properties, helping the hair retain moisture, reduce frizz and support more defined, bouncy curls.

How often should I apply As I Am Curling Jelly, and are there any controversial chemicals I should be aware of?

Apply the jelly to damp, towel‑dry hair after washing, evenly distributing it from roots to ends, and reapply to dry hair as needed for additional hold; the product contains fragrance, sodium benzoate, potassium sorbate, phenoxyethanol and caprylyl glycol, which some users consider controversial or potential irritants.

As i am • 227ml

As I Am Curling Jelly

Hair

Product Insights

As I Am Curling Jelly is a 227 ml hair‑care product formulated to define and hold curls, featuring a water‑based base with humectants such as glycerin, betaine and aloe barbadensis leaf extract. The formula also incorporates film‑forming agents like hydroxyethylcellulose, pectin, and xanthan gum to enhance shape retention, while vitamin E (tocopheryl acetate) adds antioxidant benefits. However, the product contains fragrance, fragrance allergens (coumarin and limonene), and preservatives including sodium benzoate, potassium sorbate, phenoxyethanol and caprylyl glycol, which may cause irritation for sensitive scalps.

Comparative Analysis

Targeted at the curly‑hair market, this lightweight curl‑defining jelly distinguishes itself with a hydrating blend of glycerin, betaine and aloe extract, while its inclusion of fragrance and synthetic preservatives may limit appeal to fragrance‑sensitive consumers.

Ingredients

Aqua/Water/Eau, Glycerin, Hydroxyethylcellulose, Betaine, Aloe Barbadensis Leaf Extract, Sodium Benzoate, Potassium Sorbate, Erythorbic Acid, Citric Acid, Pectin, Beta Vulgaris (Beet) Root Extract, Xanthan Gum, Tocopheryl Acetate, Potassium Sorbate, Fragrance/Parfum (Coumarin, Limonene), Phenoxyethanol, Caprylyl Glycol

84%

35%

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