
Product Insights
The Sensitive toothpaste is a potassium‑nitrate‑based formulation aimed at reducing tooth discomfort caused by cold, heat, acids, sweets, or contact. It blends mineral remineralizers such as hydroxyapatite with polishing agents like hydrated silica, sweeteners (xylitol, sorbitol, stevia) and natural flavor oils, while avoiding fluoride. Potential drawbacks include the presence of surfactants (sodium lauroyl sarcosinate), a preservative (sodium benzoate), and essential oils that may irritate very sensitive gums or trigger allergies, and the vegan status is unclear.
Comparative Analysis
Positioned as a potassium‑nitrate sensitivity paste enriched with hydroxyapatite and natural flavor extracts, it targets consumers seeking desensitizing relief while offering a fluoride‑free alternative to conventional toothpastes.
Ingredients
Potassium Nitrate (5%) ............ Uses Drug Facts (continued) Purpose Directions Antisensitivity Helps reduce painful sensitivity of the teeth to cold, heat, acids, sweets, or contact. Warnings Sensitive teeth may indicate a serious problem that may need prompt care by a dentist. See your dentist if the problem persists or worsens. Do not use this product longer than 4 weeks unless recommended by a dentist or doctor. Stop use and ask your dentist if the problem persists or worsens. Keep out of reach of children. If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away. • Adults and children 12 years of age and older: Apply at least a 1-inch strip of the product onto a soft bristle toothbrush. Brush teeth thoroughly for at least 1 minute twice a day (morning and evening) or as recommended by a dentist or doctor. Make sure to brush all sensitive areas of the teeth. Children under 12 years of age: Consult a dentist or doctor. Inactive ingredients Water, Glycerin, Hydrated Silica, Sorbitol, Silica, Hydroxyapatite (nano), Sodium Lauroyl Sarcosinate, Sodium Benzoate, Xanthan Gum, Xylitol, Triacetin, Natural Flavors, Potassium Chloride, Stevia Rebaudiana Leaf/Stem Extract, Dimethyl Sulfone, Peppermint (Mentha Piperita) Oil, Sodium Bicarbonate, Spearmint (Mentha Viridis) Leaf Oil, Menthol, Wintergreen (Gaultheria Procumbens) Leaf Oil, Anise (Illicium Verum) Oil, Aloe Vera (Aloe Barbadensis) Leaf Juice, Green Tea (Camellia Sinensis) Leaf Extract, Cucumber (Cucumis Sativus) Fruit Extract, Mango (Mangifera Indica) Fruit Extract, Avocado (Persea Gratissima) Fruit Extract. Questions? 1 (844) 793-2853
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Frequently Asked Questions
Everything you need to know about Sensitive toothpaste.







