Why is Feastables - Milk Crunch classified as ultra‑processed (NOVA 4) and what specific additives does it contain?

The bar is made from refined ingredients such as sugar, whole milk powder, cocoa butter, unsweetened chocolate and processed rice flour, which are combined with emulsifiers and flavorings; the only listed additive is lecithin (E322), a soy‑derived emulsifier, placing the product in the ultra‑processed NOVA 4 category.

How does the sugar and salt content in Feastables - Milk Crunch affect a diabetic or hypertensive diet?

With 23.3 g of sugars and 1.0 g of salt per 100 g, the bar delivers a high glycaemic load and a moderate sodium amount, making it a poor choice for people managing blood glucose or blood pressure, as it can cause spikes in blood sugar and contribute to excess sodium intake.

Is the milk in Feastables - Milk Crunch a concern for people with lactose intolerance or dairy allergy?

Yes. The product contains whole milk powder, which provides lactose and dairy proteins; it is labeled as containing milk, so it should be avoided by anyone with a dairy allergy or lactose intolerance.

Feastables,MrBeast • 2.1 oz (60g)

Feastables - Milk Crunch

Sugary Snacks

Product Insights

Feastables - Milk Crunch is a milk chocolate bar marketed as a sweet snack, falling under the Sugary snacks and Chocolate products categories. It carries a Nutri-Score of E and is classified in NOVA group 4, reflecting its ultra‑processed nature and the presence of added sugars, salt, and the additive lecithin (E322). The bar provides 15 g of fat, 23.3 g of sugars and 1.0 g of salt per 100 g, includes milk and soy allergens, and may contain traces of peanuts, tree nuts, wheat, egg and sesame, making it unsuitable for those with related sensitivities.

Nutrient Levels

Traffic light indicators

Fat

moderate

Saturated Fat

high

Sugars

high

Salt

moderate

Nutritional Values

Values per 100 g

Added Sugars40.5 g

Fruits & Vegetables0 %

Comparative Analysis

Compared with the average sugary snack, Feastables - Milk Crunch contains substantially less sugar (23.3 g vs 40.2 g) and fat (15 g vs 33.1 g) but has a higher salt level (1.0 g vs 0.42 g).

Ingredients

Milk Chocolate (sugar, whole milk powder, cocoa butter, unsweetened chocolate, lecithin (soy), natural vanilla extract, Crisp Rice price flour, sugar, salt) Contains: Milk, Soy. May Contain: Peanuts, Tree Nuts, Wheat, Egg, Sesame. KEEP IN A COOL DRY PLACE O O 1101-6003-0102 8 50027 88026

84%

35%

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Frequently Asked Questions

Everything you need to know about Feastables - Milk Crunch.

Feastables, MrBeast

60 g