Is this shampoo suitable for sensitive or dry scalp and hair?

The product is sulfate-free and contains soothing ingredients such as panthenol and plant oils, which are generally well-tolerated, but it also includes sodium olefin sulfonate and fragrance that can cause irritation in extremely sensitive scalps, so a patch test is recommended.

What benefits does panthenol provide in this curl shampoo?

Panthenol, a provitamin B5, penetrates the hair shaft to improve moisture retention, add shine and strengthen the cuticle, helping curls stay soft, elastic and less prone to breakage.

How often should the shampoo be used and does it contain any controversial ingredients?

It can be used 2-3 times per week or daily if needed, and while the formula avoids sulfates, parabens and animal derivatives, it does contain sodium olefin sulfonate, fragrance and phenoxyethanol, which some consumers prefer to avoid, though they are approved for cosmetic use.

Sasha Pure • 355ml

Vegan Shampoo - Curls

Hair

Product Insights

Vegan Shampoo - Curls is a cruelty-free, sulfate-free hair cleanser marketed for curly hair. The formula combines mild surfactants such as cocamidopropyl-betaine with conditioning agents like panthenol, argan oil, sacha inchi seed oil and glycerin, while also including sodium olefin sulfonate, fragrance, phenoxyethanol and ethylhexylglycerin that may irritate very sensitive scalps. It aims to gently cleanse, define and moisturise curls, but users with highly reactive skin should perform a patch test before regular use.

Comparative Analysis

Targeted at the vegan, curl-care market, this shampoo stands out by offering a color-safe, plant-oil enriched formula without sulfates, positioning it as a premium alternative to standard shampoos that often rely on harsher detergents.

Ingredients

Water (Aqua, Eau), Sodium Olefin Sulfonate, Cocamidopropyl Betaine, Cocamide MEA, Sodium Chloride Glycerin, Glycol Distearate, Dicaprylyl Ether Decoglucoside, Glycery Oleate, Polyquaternium-7, Polyquaternium-10, Panthenol, Bis-Ethyl (Isostearylimidazoline) Isostearamide, Hydrolyzed Soy Protein, Hydrolyzed Corn Protein, Argania Spinosa, Sacha Inchi Volubilis Seed Oil, Cocos Nucifera (Coconut) Oil, Linum Usitatissimum (Linseed) Seed Oil, Vaccinium Myrtillus Fruit Extract, Fragrance, Phenoxyethanol, Ethylhexylglycerin, Citric Acid

84%

35%

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