
Product Insights
Nourishing Shampoo by ATTITUDE is a vegan, plant‑based cleanser formulated with gentle surfactants such as sodium coco‑sulfate, coco‑glucoside and sodium cocoyl isethionate for effective yet mild cleansing. It enriches the hair with humectants and conditioning agents like glycerin, panthenol, grape seed oil, watercress and olive leaf extracts that help moisturize, strengthen and protect strands. The inclusion of fragrance, sodium benzoate and potassium sorbate may pose irritation risks for very sensitive scalps, while the overall formulation aims to balance cleansing performance with botanical nourishment.
Comparative Analysis
Positioned as a vegan, botanical‑rich daily shampoo, it targets consumers who want a gentle cleanse with antioxidant benefits, distinguishing it from standard sulfated shampoos that lack natural extracts.
Ingredients
Aqua/Water/Eau, Sodium Coco-Sulfate, Glycerin, Coco-Glucoside, Sodium Cocoyl Isethionate, Lauryl Hydroxysultaine, Citric Acid, Glyceryl Oleate, Sodium Benzoate, Sodium Chloride, Guar Hydroxypropyltrimonium Chloride, Potassium Sorbate, Panthenol, Vitis Vinifera (Grape Seed) Oil, Nasturtium Officinale (Watercress) Extract, Olea Europaea (Olive) Leaf Extract, Tropaeolum Majus (Indian Cress) Extract, Maltodextrin, Moringa Oleifera Seed Extract, Alpha-ionone, Geranyl Acetate, Hexyl Acetate, Hexyl Salicylate, Triethyl Citrate, Fragrance/Parfum
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Frequently Asked Questions
Everything you need to know about Nourishing Shampoo.







