Is Cleanse suitable for sensitive, dry, or color‑treated hair?

Because it contains Sodium Laureth Sulfate, fragrance and several preservatives, Cleanse can be harsh on sensitive scalps, dry hair, or color‑treated strands, making it best suited for normal to oily hair that tolerates stronger surfactants.

What does Dimethiconol do in this shampoo?

Dimethiconol is a silicone polymer that forms a lightweight coating on the hair shaft, reducing friction, adding slip and shine, and helping to lock in moisture for smoother, more manageable hair after each wash.

How often should Cleanse be used and does it contain any controversial chemicals?

For normal hair, using Cleanse 2–3 times per week is recommended; oily hair may tolerate daily use. The formula includes controversial ingredients such as sulfates (Sodium Laureth Sulfate), fragrance, and preservatives like Methylisothiazolinone and DMDM Hydantoin, which can cause irritation for some users.

Unilever, Toni&Guy • 250 ml

Cleanse

Hair

Product Insights

Cleanse is a 250 ml Toni&Guy shampoo formulated to deliver a high‑foaming cleanse for normal to oily hair. It combines surfactants such as Sodium Laureth Sulfate and Cocamidopropyl Betaine with conditioning agents like Dimethiconol, Amodimethicone, and Guar Hydroxypropyltrimonium Chloride, while glycerin adds light moisture. However, the formula also relies on fragrance, synthetic colorants (mica and titanium dioxide) and a mix of preservatives, including DMDM Hydantoin, Methylisothiazolinone and Methylchloroisothiazolinone, that may irritate sensitive scalps or trigger allergies.

Comparative Analysis

Cleanse, a Toni&Guy professional shampoo for normal‑to‑oily hair, distinguishes itself in the market by offering a high‑foaming sulfate cleanse combined with silicone conditioning, a niche positioned against milder, sulfate‑free formulas.

Ingredients

Aqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Dimethiconol, Parfum (Fragrance), Glycol Distearate, Glycerin, Carbomer, Guar Hydroxypropyltrimonium Chloride, Gluconolactone, Trehalose, Adipic Acid, Sodium Sulfate, Tea-Dodecylbenzenesulfonate, Amodimethicone, PPG-12, Citric Acid, Disodium EDTA, PEG-45M, Trideceth-12, Tea-Sulfate, Triethanolamine, Cetrimonium Chloride, DMDM Hydantoin, Sodium Benzoate, Magnesium Nitrate, Magnesium Chloride, Methylchloroisothiazolinone, Methylisothiazolinone, Citronellol, Geraniol, Limonene, Linalool, CI 77019 (MICA), CI 77891 (Titanium Dioxide)

84%

35%

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