
Product Insights
Keratin Smooth Shampoo, marketed by Tresemmé under Unilever, is a 739 mL liquid shampoo sold primarily in Canada. Its formula combines cleansing surfactants such as sodium C12‑13 pareth sulfate and sodium laureth sulfate with conditioning ingredients like hydrolyzed keratin, marula seed oil and glycerin to give hair a smooth, manageable feel. However, the product also contains a high level of fragrance compounds, several synthetic surfactants, PEGs and colorants, which may irritate sensitive scalps or trigger allergic reactions in fragrance‑sensitive users.
Comparative Analysis
Targeted at consumers seeking salon‑style smoothing, Keratin Smooth Shampoo stands out in the mainstream shampoo market by delivering a keratin‑infused formula with marula seed oil for added softness while maintaining the strong fragrance and high‑foaming cleanse typical of mass‑market brands.
Ingredients
AQUA, SODIUM C12-13 PARETH SULFATE, COCAMIDOPROPYL BETAINE GLYCERIN, SODIUM CHLORIDE, SCLEROCARYA BIRREA SEED OIL, HYDROLYZED KERATIN, DIMETHICONOL CITRIC ACID, PARFUM, SODIUM BENZOATE, GLYCOL DISTEARATE, CARBOMER, SODIUM LAURETH SULFATE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, TEA-DODECYLBENZENESULFONATE, PPG-9, COCAMIDE MEA, DISODIUM EDTA, PEG-45M, ALPHA-ISOMETHYL IONONE, BENZYL ALCOHOL, BENZYL SALICYLATE, CITRONELLOL, GERANIOL, HEXYL CINNAMAL, LIMONENE, LINALOOL, CI 77019, CI 77891.
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Frequently Asked Questions
Everything you need to know about Keratin Smooth Shampoo.







