Prevident

Prevident is a Colgate toothpaste presented in a 100 ml plastic tube, formulated with hydrated silica and tricalcium phosphate to provide effective mechanical cleaning and mild polishing. The composition also contains sodium lauryl sulfate, synthetic blue dye (Blue 1), and titanium dioxide, which can be irritating to sensitive mouths and raise concerns for those avoiding synthetic additives. Notably, the product is fluoride-free, which may appeal to users seeking alternatives, but it also lacks the cavity-prevention benefit that fluoride typically provides.