Is this toothpaste safe for people with sensitive teeth and can it be used by those with dentin hypersensitivity?

Yes, the formula contains stannous fluoride which blocks dentin tubules to reduce sensitivity, making it suitable for daily use on sensitive teeth; however, individuals with a known fluoride allergy or severe mouth irritation should consult a dentist before use.

What role does stannous fluoride play in this toothpaste and what are its benefits?

Stannous fluoride provides both cavity protection and desensitizing effects by remineralizing enamel, inhibiting plaque formation, and reducing gingivitis, but it may cause temporary surface staining if not brushed thoroughly.

How should this toothpaste be used and are there any safety warnings?

Apply a pea-size amount to a soft-bristle toothbrush, brush twice daily for at least one minute, avoid swallowing, keep out of reach of children under 12, and seek medical help if a large amount is ingested; the product also contains sodium lauryl sulfate, titanium dioxide and synthetic colorants, which can irritate very sensitive mouths.

Crest • 5.1oz 144g

Pro-Health Advanced Sensitive Releif

Dental

Product Insights

Pro-Health Advanced Sensitive Relief is a Crest toothpaste formulated to alleviate tooth sensitivity while providing anticavity and anti-gingivitis protection. The formula relies on 0.454% stannous fluoride (with 0.16% fluoride ion) supported by silica, sodium hexametaphosphate, propylene glycol, PEG-6, zinc lactate and flavor, and it also contains common surfactants such as sodium lauryl sulfate, a synthetic blue 1 dye, and titanium dioxide, making it an ultra-processed (NOVA 4) product. While the product is labeled gluten-free and includes stain-prevention claims, the presence of potentially irritating ingredients and a risk of surface staining from stannous fluoride should be considered, and it must be kept out of reach of children.

Comparative Analysis

Pro-Health Advanced Sensitive Relief positions itself within the oral-care market as a high-fluoride, stannous fluoride toothpaste targeting consumers with tooth sensitivity, offering anticavity, anti-gingivitis and stain-prevention benefits that differentiate it from standard whitening toothpastes.

Ingredients

Stannous fluoride 0.454%... (0.16% w/v fluoride ion) Drug Facts (continued) Purposes serious problem that may need prompt care. Anticavity, antigingivitis, Keep out of reach of children. If more than used for antisensitivity toothpaste brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away. Directions Uses aids in the prevention of cavities helps prevent gingivitis ⚫helps interfere with the harmful effects of plaque associated with gingivitis ⚫helps control plaque bacteria that contribute to the development of gingivitis • builds increasing protection against painful sensitivity of the teeth to cold, heat, acids, sweets or contact Warnings When using this product do not use for sensitivity longer than four weeks unless recommended by a dentist. Stop use and ask a dentist if the sensitivity problem persists or worsens. Sensitive teeth may indicate a adults and children 12 yrs. of age & older: apply at least a 1-inch strip of the product onto a soft bristle toothbrush. Brush teeth thoroughly for at least 1 minute twice a day (morning and evening) or as recommended by a dentist. Make sure to brush all sensitive areas of the teeth. ⚫ do not swallow children under 12 yrs. of age: ask a dentist Other information ⚫products containing stannous fluoride may produce surface staining of the teeth ⚫adequate toothbrushing may prevent these stains which are not harmful or permanent and may be Drug Facts (continued) removed by your dentist this Crest is specially formulated to help prevent staining see your dentist regularly Inactive ingredients glycerin, hydrated silica, sodium hexametaphosphate, propylene glycol, PEG-6, water, zinc lactate, flavor, sodium lauryl sulfate, sodium gluconate, sodium saccharin, trisodium phosphate, xanthan gum, PVP, carrageenan, cocamidopropyl betaine, titanium dioxide, blue 1 Questions? 1-800-594-4158 *Clinically proven on plaque, gingivitis, and sensitivity benefits **Protects against plaque bacteria that lead to gingivitis with twice daily brushing *Helps prevent plaque bacteria that can cause gingivitis; among Stannous Fluoride toothpastes vs Sodium Fluoride; With Twice Daily Brushing DISTR. BY PROCTER & GAMBLE, CINCINNATI, OH 45202 P&G www.pg.com www.crest.com Patents: www.pg.com/patents © 2023 P&G 3/ 0

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