
Product Insights
The Crest 3D White toothpaste is a whitening oral‑care product formulated with hydrated silica abrasive, disodium pyrophosphate for tartar control, and sorbitol for a pleasant taste. It also contains sodium lauryl sulfate, artificial colorants such as blue 1, titanium dioxide (E171), and saccharin, which may irritate sensitive mouths or raise concerns for consumers seeking fewer synthetic additives. Classified in the ultra‑processed NOVA 4 group, the toothpaste delivers visible stain removal but its ingredient list reflects a high level of chemical processing.
Comparative Analysis
Positioned as a premium whitening toothpaste, Crest 3D White leverages a 3‑dimensional whitening technology and a blend of abrasives and polishing agents to differentiate itself from standard daily toothpastes.
Ingredients
urpose nticavity othpaste ng is ht away. meals removes %06 01 dn of surface stains 96 drug facts (continued) supervise children's brushing until good habits are established children under 2 yrs.: ask a dentist starts whitening after 1 brush inactive ingredients water, sorbitol, hydrated silica, disodium pyrophosphate, sodium lauryl sulfate, flavor, sodium hydroxide, cellulose gum sodium saccharin, carbomer, polysorbate 80, mica, titanium dioxide, blue 1 questions? 1-800-492-7378 www.pg.com www.crest.com patents: www.pg.com/patents © 2021 p&g distr. by procter & gamble, cincinnati, oh 45202 p&g
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Frequently Asked Questions
Everything you need to know about 3D White toothpaste.







