Is this toothpaste safe for people with sensitive teeth or gums?

Yes, it is formulated with stannous fluoride and anti-sensitivity agents to help soothe sensitive teeth and gums, but the presence of sodium lauryl sulfate may cause mildly irritation for extremely sensitive individuals, so they should monitor their response and consult a dentist if discomfort continues.

What is the specific role and benefit of stannous fluoride in this toothpaste?

Stannous fluoride acts as an antibacterial agent that strengthens enamel, reduces plaque formation, prevents cavities, mitigates gingivitis, and lessens tooth sensitivity, while also offering some stain-control, though it can occasionally cause surface discoloration.

How often should this toothpaste be used and does it contain any controversial ingredients?

The toothpaste should be brushed onto the teeth twice daily for at least one minute each time, and it contains sodium lauryl sulfate and titanium dioxide, ingredients some consumers view as irritants or safety concerns, so users should follow the label warnings, keep it away from children, and stop use if any irritation occurs.

Crest • 167g

Toothpastes

Hygiene

Product Insights

Crest Tartar Control toothpaste, packaged in a 167 g tube, is designed to combat plaque, tartar build-up, cavities, gingivitis and tooth sensitivity. The formula delivers 0.454% stannous fluoride (providing 0.14% fluoride ion) for proven anticavity and anti-gingivitis protection, while sorbitol, hydrated silica and gentle flavors support cleaning, moisture retention and palatability. However, it also contains sodium lauryl sulfate and titanium dioxide, which can irritate sensitive mouths or raise consumer safety concerns, and stannous fluoride may cause surface staining; the product carries standard warnings to keep it out of children's reach, avoid swallowing and discontinue use if sensitivity persists.

Comparative Analysis

Crest positions this tartar-control toothpaste as a high-fluoride, multi-action oral care option that differentiates itself from standard daily toothpastes by emphasizing strong plaque, gingivitis and sensitivity control alongside stain-prevention benefits.

Ingredients

Stannous fluoride 0.454%.. (0.14% w/v fluoride ion) • Uses aids in the prevention of cavities ⚫helps prevent gingivitis • Purposes ...Anticavity, antigingivitis, antisensitivity toothpaste Drug Facts (continued) persists or worsens. Sensitive teeth may indicate a serious problem that may need prompt care. Keep out of reach of children. If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away. helps interfere with the harmful effects of plaque associated with Directions gingivitis •helps control plaque bacteria that contribute to the development of gingivitis builds increasing protection against painful sensitivity of the teeth to cold, heat, acids, sweets or contact. Warnings When using this product do not use for sensitivity longer than four weeks unless recommended by a dentist. Stop use and ask a dentist if the sensitivity problem ⚫adults and children 12 yrs. of age & older: apply at least a 1-inch strip of the product onto a soft bristle toothbrush. Brush teeth thoroughly for at least 1 minute twice a day (morning and evening) or as recommended by a dentist. Make sure to brush all sensitive areas of the teeth. ⚫ do not swallow ⚫ children under 12 yrs. of age: ask a dentist Other information •products containing stannous fluoride may produce surface staining of the teeth Drug Facts (continued) O adequate toothbrushing may prevent these stains which are not harmful or permanent and may be removed by your dentist this Crest is specially formulated to help prevent staining •see your dentist regularly Inactive ingredients water, sorbitol, hydrated silica, sodium lauryl sulfate, sodium gluconate, flavor, carrageenan, sodium citrate, xanthan gum, zinc citrate, sodium saccharin, sodium hydroxide, stannous chloride, sucralose, titanium dioxide Questions? 1-800-492-7378 www.pg.com www.crest.com CINCINNATI, OH 45202 2024 P&G Patents: www.pg.com/patents P&G DISTR. BY PROCTER & GAMBLE, 0 30772 16055 8

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