
Product Insights
Tide Original is a liquid laundry detergent that combines a range of surfactants with an enzyme complex (subtilisin, amylase, cellulase, mannanase) to deliver strong stain-removing performance on everyday fabrics. It is sold in a recyclable HDPE bottle and is designed for use in both standard and high-efficiency washing machines. However, the formula includes fragrance allergens, high-level sulfates and the preservative benzisothiazolinone, which may irritate sensitive skin and are not considered hypoallergenic.
Comparative Analysis
Tide Original is positioned as a mainstream, all-purpose liquid laundry detergent in the US market, leveraging a proprietary surfactant-enzyme blend to stand out among other high-volume brands.
Ingredients
C10-16 pareth; sodium and MEA C10-16 alkylbenzenesulfonate; sodium lauryl sulfate; C10-16 alkyldimethylamine oxide; MEA laureth sulfate; sodium cumenesulfonate; calcium formate; sodium and MEA salts of C12-18 fatty acids; sodium and MEA citratia citrate de sodium de monoéthanolamine; subtilisin; amylase enzyme; cellulase enzyme; mannanase enzyme; tetrasodium glutamate diacetate; polyethyleneimines alkoxylated; sodium formate; diethylenetriamine; methyl di-t-butyl hydroxyhydrocinnamate; alcohol; propylene glycol; ethanolamine; benzisothiazolinone; colorants; fragrances; water. Contains fragrance allergen(s).
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Frequently Asked Questions
Everything you need to know about Tide Original.







