
Product Insights
This toothpaste from Auromere is a vegan, gluten‑free oral‑care gel that combines a super‑critical organic neem extract with a complex blend of herbal botanicals such as peelu, clove, and cinnamon, aiming to provide natural antimicrobial and freshening effects. Its formulation relies on fine chalk (calcium carbonate) as a gentle abrasive cleanser, glycerin from vegetable oil for moisture, and essential oils of peppermint, spearmint, and eucalyptus for flavor, while also containing silica (E551) and sodium coco sulfate as mild surfactants, which may cause irritation for some users with very sensitive gums or teeth. Overall, the product offers a plant‑based, fluoride‑free alternative for those seeking a natural toothpaste, but the presence of multiple botanical extracts and potential allergens, as well as the lack of clinical fluoride protection, means it may not be suitable for everyone, especially individuals prone to gum irritation or needing strong anticaries action.
Comparative Analysis
This vegan, Ayurvedic‑style toothpaste differentiates itself in the oral‑care market by featuring a super‑critical organic neem extract and a broad spectrum of herbal ingredients, offering a natural, fluoride‑free alternative for consumers seeking plant‑based oral hygiene.
Ingredients
fine chalk (a gentle cleanser), glycerin (from vegetable oil), water, herbal extract blend: [organic neem* (azadirachta indica), peelu (salvadora persica), indian licorice root, pomegranate rind, common jujube, rose apple, clove, persian walnut, barleria prionitis bark (vajradanti), indian almond, bedda nut, asian holly oak, prickly ash, zanthoxylum alatum (tejbal), sappan wood, catechu, bengal madder, acacia arabica bark (babul), sarsaparilla, cinnamon, medlar bark, mayweed, bishop's weed (flower extract)], silica, sodium coco sulfate (from indian coconut oil), chondrus crispus (seaweed extract), cellulose gum (from plant fiber), peppermint oil, spearmint oil, eucalyptus oil, cinnamon bark oil, menthol, thymol, anethol, potassium sorbate (potassium salt), p thymol (from thyme oil) total organic content 0,358%, * certified organic supercritical extract of neem for increased potencyauromere toothpaste
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